Israel Has Work to Do to Win Over Gen Z, Says Netanyahu

Israeli Prime Minister Benjamin Netanyahu recently admitted that Israel faces a difficult challenge in winning the support of Generation Z in the West. Speaking on the “Triggernometry” podcast, he acknowledged that polls show crumbling approval among younger audiences, a trend he attributes to a coordinated campaign against Israel and wider Western ideals.

According to a recent Gallup poll, only 6% of Americans aged 18 to 34 have a favorable opinion of Netanyahu, and a mere 9% approve of Israel’s military actions in Gaza. These figures stand in stark contrast to traditional levels of support from older generations. Netanyahu’s blunt admission underscores how deeply public sentiment is shifting among young people worldwide, many of whom view Israel’s actions through the lens of social media and activism, rather than historical alliances.

Many young people today have not grown up with the same narratives that shaped older generations’ views about Israel. As one expert in media explains, these younger voters are more wary of tradition-based messaging and respond instead to what they see on platforms like TikTok and Instagram. It’s this disconnect that now poses a risk to Israel’s standing among future Western leaders and decision-makers.

Netanyahu made these comments amid ongoing military operations, including a plan approved by Israel’s Defense Minister to intensify efforts to seize control of Gaza City, along with calling up 60,000 reservists. Analysts suggest that while some old-generation supporters may still view these actions as strong and defensive, Gen Zers are increasingly sympathetic to Palestinians and critical of military responses perceived as disproportionate.

Globally, protests against Israel’s conduct in Gaza have featured prominently among young demonstrators, particularly on U.S. and European college campuses. These rallies reflect not only political frustration but also a generational worldview that prioritizes humanitarian concerns and social justice over state narratives. Netanyahu seems to understand this shift and the urgency of crafting new ways to communicate Israel’s message in the digital era.

If Israel hopes to preserve strategic alliances in the future, especially with countries like the United States, it may need to rethink how it engages with younger citizens. That means addressing their concerns, offering transparent information, and adapting to a media landscape where authenticity trumps rally politics.